Unlock your music's potential

Are you a band or new music artist looking to break through? Opening Lines Media offers meticulously crafted PR and marketing services designed specifically for musicians.

We have a strong track record in music promotion, and recently secured international playlist placements, online blog reviews, and Scottish radio play for Idiogram's debut singles and album. Our work for Tracey Yarad's musical memoir at the Edinburgh Fringe resulted in substantial media coverage. We’ve also driven record attendance for Solas Festival, featuring a diverse lineup of musical acts. Last year we achieved a sold-out screening for the opera Pass The Spoon, and have handled PR for theatre productions with significant musical aspects including The Rosenberg/Strange Fruit Project and We Will Hear The Angels.

If you’d like to find out how we could achieve results for your music, please tell us more using our form.


Services offered

Meticulously crafted -
doing it all for you

  • Using insight to discover press-worthy pitch angles for your music

  • Writing and distributing compelling media releases

  • Securing previews and reviews by effectively pitching to the media

  • Making personalised approaches to the press for features and interviews

  • Cultivating music influencers for coverage on YouTube channels and blogs

  • Developing and implementing a marketing strategy tailored to your music

  • Leveraging our connections with key contacts, including bloggers, magazines, playlist curators, radio stations, and podcasters in the UK and USA.

Our team

Director
James Coutts

James has 24 years of experience creating campaigns for arts organisations. He believes in maximising opportunities and achieving tangible results for musicians, with a persistence that secures diverse media coverage and increases audiences.

Publicist
Jessie Deopp

Bringing over 20 years of expertise in marketing and communications, Jessie excels at online research and creating buzz-worthy social media content.

Film Director
Paul Phelan

Paul is a multi-media artist who has worked with international news organisations creating video content as well as vox pops, highlight reels and on trend short clips. Alongside working with video, Paul is a professional photographer and has been featured in The Guardian, The Sunday Times and Yahoo News.

Our Clients

Butcher’s Parcel, Idiogram, UK.

All These Pretty Things, Tracey Yarad, NYC.

Twilight Sleep, Idiogram, UK.

Solas Festival, UK.

The Rosenberg/Strange Fruit Project, Twilight Theatre Company, New York.

Pass the Spoon, Magnetic North, UK.

We Will Hear The Angels, Magnetic North, UK.

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Edinburgh Fringe marketing & PR campaigns

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We Will Hear The Angels: Magnetic North