Scotland's 'wee Woodstock' Solas Festival

The brief

For two years, we've led multi-channel promotion for Solas Festival in Perthshire, to boost visibility and attract new audiences during a challenging time for live performance.

Our role

We developed the communications strategy, commissioned Scottish illustrators for new visual identities, and executed company-wide rebranding.

Using a 'heat map' of ticket booker postcodes, we selected key areas for print and online advertising. A photocall with The Courier generated extensive preview coverage.

For 2024, we launched a video podcast with festival acts, and collaborated with a Meta ads specialist to optimise online advertising.

2024 Poster

The result

The campaign achieved record attendance with 1,000 attendees - the highest in eight years - and increased website visits to 20,000 from January to June. Social media engagement grew significantly, reaching 61.7k on Facebook with interactions up by 1.1k year-over-year.

The festival also secured media coverage. Preview coverage was secured in The Courier, while roundup pieces appeared in The Skinny and The Herald. Snack Magazine also attended the whole festival to review.