Edinburgh Fringe PR campaigns

We plan and implement communication campaigns and like to base our decisions on facts, so our clients get their 15 minutes of fame.

In addition to our expertise in promoting Edinburgh Festival Fringe events, we can also promote performances at other festivals before you reach Edinburgh, such Vail Comedy Festival, East to Edinburgh, and the Hollywood/Denver Fringe.

We’ve got a strong track record and cross-artform experience (including theatre, comedy, music) of promoting Edinburgh Festival Fringe events for clients including American playwright John Jiler, Olivia Atwood (comedy), and musician Tracey Yarad.

Thanks to relationships with Scottish and UK national publications, suppliers, and venues we can help your show reach the press and Edinburgh audiences effectively.

Each festival we work on only a small number of productions, so we can do an excellent job for everyone. Based just outside of Edinburgh, we’re in regular contact with the media and can easily meet with producers in town before the festival starts. Case studies of previous projects are available below.

If you’d like to find out how we could help your Fringe 2025 or your festival appearances leading up to it, please tell us more via our form, or book a free consultation call.

“I worked with James on my one-woman show. He was incredibly thorough and meticulously well organised and focused. He understood my project and the target audience and publications to approach on my behalf. We gathered a lot of momentum, including reviews, interviews, radio and podcasts. His attention, understanding and care were paramount, a totally professional experience I wouldn’t hesitate to work with him again.”

Tracey Yarad, pianist & singer

Services offered

Meticulously crafted -
doing it all for you

Using insight to discover press-worthy pitch angles for your show
Write and distribute a compelling media release
Secure previews and reviews by selling in the media release
Make personalised approaches to the press for features and interviews
Cultivate influencers for coverage on YouTube channels and blogs
Organise listings on 'what's on' sites
Attend and represent the show at the Fringe meet the media event
Create video content, including trailers and vox pops
Monitor press coverage and report on media mentions
Create and implement a marketing strategy including Scottish publications and outdoor advertising in Edinburgh
Collaborate with a designer to develop and roll out design concepts
Manage retail partnerships for print distribution.

Our team

Director
James Coutts

James is a communications and marketing pro with a strong background in delivering impactful campaigns for arts organisations and charities. He’s currently studying towards a Postgraduate Certificate in Festival and Cultural Management from Queen Margaret University.

Publicist
Jessie Deopp

Bringing over 20 years of expertise in marketing and communications, Jessie is a publicist known for getting industry reps to events. She excels at online research and creating buzz-worthy social media content, helping others achieve their organisational and success-driven goals.

Film Director
Paul Phelan

Paul is a multi-media artist who has worked with international news organisations creating video content as well as vox pops, highlight reels and on trend short clips. Alongside working with video, Paul is a professional photographer and has been featured in The Guardian, The Sunday Times and Yahoo News.