Magnetic North's Pass the Spoon Screening

The brief

As part of Magnetic North's 25th anniversary they staged a cinematic treat for Edinburgh's art lovers. The company screened a recording of David Shrigley and David Fennessy's quirky culinary opera Pass The Spoon at the Fruitmarket Warehouse with a Q&A after.

With 80 seats available, the challenge was to fill the house and generate awareness through previews. For James at Opening Lines - a huge Shrigley fan - this was a dream project.

Our role

We used a fun and engaging approach to market the screening. This included creating vibrant posters and digital artwork with a design agency, submitting event listings, and reaching out to key Edinburgh influencers to invite them to the show. Social media activity included a trailer, email newsletters, competitions, and targeted Meta ads.

By collaborating with The List for sponsored content close to the event date, we maximised exposure for the revival.

Poster and trailer

The result

The screening was a hit and sold out, leaving the audience in stitches and included a remote appearance from David Shrigley, much to James's delight. The event received strong media attention, with The Noise of Art publishing a deep dive into the backstory and The List doing the same and including new quotes from the Director Nicholas Bone.