The brief
Create a launch party audience for digital artist Tim Murray-Browne's exhibition SMALL FRAME, INFINITE CANVAS, featuring images created using AI at Wasps, South Block in Glasgow. Generate media coverage (ideally from those which cover tech). This project had a very short timeframe - two weeks from a standing start.

My role
I started by submitting the show to national arts listing websites. A hand-picked invite list was created using LinkedIn and relevant trade bodies and featured those working in gaming, curation, galleries and producers. The display was pitched to contemporary art publications and organisations, tech reporters, and local Substack newsletters, and I worked closely with the venue.

The result
Artmag previewed the show as their only Glasgow highlight. The venue regularly promoted the display on their channels, and national arts organisations such as LUX Scotland (who promote artists’ moving image) and the Scottish Contemporary Art Network (SCAN) recommended it in their email newsletters and socials. Two local Substack newsletters (Total Integration and Gone Missing) came to the launch, and one published a review. The team from SCAN attended the opening and posted stories on Instagram. Leading international blogger and journalist Cory Doctorow included SMALL FRAME, INFINITE CANVAS on his link site Pluralistic. The Herald featured the show in a gallery roundup in paper and online.

And last, but not least, the launch party was well attended and did feel like a party!